International Business, 4th Edition . Alan M. Rugman, Simon Collinson

International Business, 4th Edition


International.Business.4th.Edition..pdf
ISBN: 0273701746,9780273701743 | 0 pages | 3 Mb

Download International Business, 4th Edition



International Business, 4th Edition Alan M. Rugman, Simon Collinson
Publisher: Prentice Hall


"This excellent text provides a focused, comprehensive and relevant coverage of contemporary international business. Theory and practice are combined, making a highly readable text, and its wealth of case material make it a text that students should find both stimulating and challenging." "Jean Barclay, "Sheffield"Hallam"University" "Professor Rugman brings his diverse and knowledgeable background to this highly successful textbook, making it the most practical, interesting and current international business management text available." "Marcel Kohler, "University"of "KwaZulu-Natal" " "The book is well written, richly illustrated with real-life cases and gives an excellent overview of the field. The many examples are a good help in understanding the theories presented. The fourth edition particularly addresses a number of topics that are often overlooked, or underestimated, in other international business publications." "Dr Matthijs Wolters, Vrije Universiteit "Amsterdam"

100 up-to-date cases on organizations such as Sony, Amazon, Carrefour and Kodak Detailed exploration of culture, corporate responsibility and the natural environment Specific coverage of key geographical regions of international business Analysis of the environment and firm provides central strategic focus Interactive teaching and learning resources including animation and video at www.pearsoned.co.uk/rugman

Jean Barclay, Sheffield Hallam University

Marcel Kohler, University of KwaZulu-Natal

Dr Matthijs Wolters, Vrije Universiteit Amsterdam

Alan M. Rugman is Professor of International Business and L. Leslie Waters Chair in International Business, Indiana University and Associate Fellow at Templeton College, University of Oxford.

Simon Collinson is Senior Lecturer in International Business at Warwick Business School, the University of Warwick.



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